Entries by Rachel Rodgers

Know the Benefits of Brand Identity

Feb 11, 2015 6:49:00 PM / by Rachel Rodgers   Developing a brand identity is important for businesses big and small.  The most important things to remember when creating or redesigning your brand are two key points: defining a clear brand identity that reflects the business, and keeping it consistent throughout. 1. Define your brand […]

An Intro to Logo Design

Feb 18, 2015 2:55:00 AM / by Rachel Rodgers In the embroidery business we tend to mix the industry of arts & crafts with that of a more modern art—one that got it’s start in early language, signs and symbols: graphic design. Logo design is the most obvious example: both embroiderers and designers have to understand […]

5 Creative Ways to Expand your Small Business

5 Creative Ways to Expand your Small Business Feb 26, 2015 3:16:00 PM / by Rachel Rodgers Want to find creative ways to expand your small business? Think about ways to diversify products, expand your marketing and sell to different markets. If you are a small business that sells merchandise or handmade products, these tips […]

The Benefits of Great Promotional Giveaways

The Benefits of Great Promotional Giveaways May 6, 2015 7:43:12 PM / by Rachel Rodgers Customers love giveaways, mostly because they’re free gifts. But the greatest giveaways are practical, useful, and let’s just face it, cool. Giveaways are an effective benefit for companies, increase brand awareness and expand your customer base. Other than giving potential customers […]