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Think you’re an embroidery expert? Take these quizzes!

Feb 6, 2015 5:09:00 PM / by Rachel Rodgers

Think you know about embroidery, sewing, and needlework? Do you know your terms? What about fine needlework techniques used in Europe 200 years ago versus today? Or trends in the current textile industry? From easy to difficult, take these quizzes!

Intro to Embroidery Quiz

Goodreads’ Quiz on Threads

Full Wiki’s Embroidery Quiz

Needlework Types Quiz

Tougher Needlework Quiz

Hand & Lock Emboridery Expert Quiz & Video

HSC Textiles and Design Industry Test- 100 Questions

Need some help? Look at some glossaries on embroidery terms

Embroidery Authority Glossary

HSC Online Textiles and Design Glossary

 

Topics: Embroidery

Written by Rachel Rodgers

See more of my freelance work at    http://www.rodgerswritinganddesign.com/

 

Know the Benefits of Brand Identity

Feb 11, 2015 6:49:00 PM / by Rachel Rodgers

 

Developing a brand identity is important for businesses big and small. 

The most important things to remember when creating or redesigning your brand are two key points: defining a clear brand identity that reflects the business, and keeping it consistent throughout.

1. Define your brand identity: Does your brand reflect what kind of business you are, and why you’re in business? 

Follow these steps:

Know specifically why you’re in business

In today’s competitive marketplace, you want to be known for certain reliable products and services and it’s important to keep your brand focused.

Specializing in one thing allows your small business to stand out in the market. Being an expert in what you do, and doing it better than anyone else, helps the marketplace see you as the #1 source.

Business owners around the world use the method called SWOT Analysis: an acronym for Strengths, Opportunities, Threats and Weaknesses. Use this system to identify where they can improve product marketing and what to focus on. Learn more about SWOT Analysis here. 

Define your Brand Promise

Your brand promise is powerful. It’s the statement you make to your customers and target audience that lets them know what to expect every time they interact with you and your employees, products and services.

A brand promise is based in reality, and it’s something you can prove. It’s grounded in your company’s culture, philosophy and atmosphere. It reflects how you serve your customers and deliver value to them; how you make a problem they have go away; how you make their lives better. Your brand promise is why they can’t do without you and would never go anywhere else.

If you were to try to think about what these famous brands promise, you might come up with something like this:

  • McDonald’s: fast food with a consistency of taste and service, all over the world
  • Starbucks: quality coffee in an inviting, casual atmosphere — with space to sit quietly and work
  • Volvo: cars that offer both safety and luxury
  • Zappos.com: any shoe you could want, backed by amazing customer service

Everything you do to market your small business should reflect your brand promise.

You can think about a brand promise for your business by completing the this sentence: “My customers buy from us because we’re the only one that…” The more specific the answer, the clearer your brand promise will be.

Target Whom You Want to Serve

As discussed above, your small business can’t do everything; likewise, it probably can’t serve every type of person. Or people only people with specific needs or interests. everyone.  You need to know who your ideal customers are in order to offer what they need.

Your customers may skew toward certain demographic or socioeconomic groups. They may share a particular problem, interest or need. Your brand needs to connect with these people. They’re your target audience, the consumers you specifically aim to serve.

If you don’t know who your target audience is, use your existing customers to define some parameters.

To define your target audience, “go with the top 10 percent of your customer base,” advises Sandy Upham, president of Wright Marketing Workshops. They’re the ones who are already engaging repeatedly with your brand, avidly believing in your promise and delivering the greatest value to you.

Be Honest and Authentic About Who You Are

When it comes to your brand, be consistent and genuine. That will make it easier to build trust with your customers, connect with them and do repeat business.

Your brand identity has to talk the talk and walk the walk. It has to be the same throughout. Otherwise, you’ll present yourself inconsistently and confuse the marketplace.

If you’ve clearly defined your audience and what sets you apart, authenticity should come easily. Don’t be hip and casual if that’s not who you are, or if that’s improper for the service you provide, like a funeral home or an expensive restaurant.

2. Keep your brand identity consistent across the board 

For example, If you own a frozen yogurt shop, you may want your brand to evoke friendly customer service, a fresh and fruity taste, and a fun atmosphere. Imagine your business as a person.

The identity shown should be the same throughout all communication avenues. Make sure you choose a company name, a logo, a color palette, interior design, print and website design that evokes the same feel.

A company should be represented to the customer as one consistent entity, whether they talk to your employee, see your flyer, visit your store, or your website.

However a customer interacts with your business, think about how all the avenues of communication would change according to the type of business, or service they provide. For example, a hospital, a public school, a high-end hotel, or a small sandwich shop.

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This article is from the following sources:

Staples.com Blog “Building Your Brand: Proving and Differentiating Your Small Business” http://www.staples.com/sbd/cre/tech-services/explore-tips-and-advice/tech-articles/building-your-brand-proving-and-differentiating-your-small-business.html

The Marketing Donut.com “I’m a Small Business- Why do I need a brand?” http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding/i-m-a-small-business-why-do-i-need-a-brand-

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About Classic Touch Embroidery:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing apparel and promotional products for all of your business’ needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating our client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Business and Marketing

Written by Rachel Rodgers

See more of my freelance work at   http://www.rodgerswritinganddesign.com/

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An Intro to Logo Design

Feb 18, 2015 2:55:00 AM / by Rachel Rodgers

In the embroidery business we tend to mix the industry of arts & crafts with that of a more modern art—one that got it’s start in early language, signs and symbols: graphic design. Logo design is the most obvious example: both embroiderers and designers have to understand what makes a logo effective in order for it to make an impact. In the marketing world, driven by profits and competition, this is the crucial point where design meets business, and artwork is judged by it’s commercial success. When designing a logo both commercial businesses and modern designers need to keep in mind the basic fundamentals of design. Loosely explained, this includes the study of space and perspective, form meets function, the use of white space versus tension, balance, depth, and use of color. Even if you feel as if you don’t have an artistic bone in your body, most can notice this intuitively: for example, whether or not a logo is too scrunched up, has too much space, etc.

DESIGNING A TYPOGRAPHIC LOGO: 

 

Here are a few key points to keep in mind during the beginning stages of designing a logo:

STEP 1.
Brainstorm: Write down words that describe your business. Is it playful? Free-spirited? warm? bubbly? trendy? sophisticated? serious? academic? family-friendly? girly? adventurous?
Group words in different categories until you have 1 to 2 groups that work well together. Select the two most important words, one from each group. Maybe the business is both free-spirited and academic (UC Berkeley comes to mind) or warm and family-friendly (think Disney World or a classic 1950’s diner) Once you have these 1 to 2 central words, think of logo designs that fit this description. This is a constructive step in the branding process as well, to think of a business’ image or outlook before designing.

STEP 2.
 Select a typeface ( a.k.a. the font set and it’s symbols) that fits your selected adjectives. 

Tip 1:  A big mistake that many businesses seem to make in this step is going overboard. Many businesses select a font that is too expressive and unfortunately it comes off as gimmicky. A classic example is the affordable hair salons or tanning bed places that want to be ‘girly but not high-end’ and so they select the curliest cursive script they can find. Most display fonts come off this way, like a cartoon.  Remember not to do this, as lettering that is too curly, expressive or cartoonish takes away from the readability and overall message.

Tip 2: Less is more. Be minimalistic.

Tip 3: Think of your logo (and each letter and word in the font) as a drawing. If there’s something that seems off, change it! When selecting a font, keep in mind the basic guidelines of art: balance. is this font too curly, too condensed, is it too squished or loud in places? is there enough white space? Overall, is it balanced?

Tip 4: Use 1 to 2 fonts maximum. You do not want your fonts to distract from the message. To learn more about this, click on the links below to learn about the two groups of fonts: serifs and san serifs.

Tip 5: Keep practical concerns in mind. Is it readable? Coloration: will light pink be seen on a white or yellow background? Are the colors complementary or are they clashing? Will your logo be visible when it is scaled down to a very small size (is it too thin in places?)

Tip 6: Do NoT Do ThIs WiTh YoUr FoNt.

Do not misspell words unless you have a specific reason, this almost never works except for the occasional ‘n’, or very sparingly if the brand is exclusively for kids. Almost all the time, these choices are distracting, and similar to a 13-year old writing a note to her middle school crush with the spelling “kewl.”

STEP 3.  Revise and tweak. Get multiple opinions. Think of recognizability. Think of balance and elegance. Take a step back every once and a while like a painter, and say to yourself “Does this work? Would the person who’s looking at this logo think of my business even if they didn’t know how to read?” This is when you know your design is effective.

Classic typefaces  are excellent choice to use over and over again, and then there are certain ones to avoid: here are some materials written by designers: (typographers and hand-letterers are graphic designers who are experts in the field of type)

The 10 Commandments of Typography (follow this chart and you’ll be ahead of the game)

Serifs vs. san-serifs

The fonts behind famous worded logos

If you want to learn about the basics of typography, (quickly) read this: 

A Crash Course in Typography: The Basics of Type

245+ Best Free Font Downloads – Design Razzi 

12 Essential rules to follow when designing a logo

The 5 Cardinal rules of Logo Design
For your inspiration: 

200+ Text Based Typographic Logos For Your Inspiration

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About us:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing company apparel and promotional products for all of your business needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client. Debbie has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Embroidery, Business and Marketing

Written by Rachel Rodgers

See more of my freelance work at    http://www.rodgerswritinganddesign.com/

 

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5 Creative Ways to Expand your Small Business

5 Creative Ways to Expand your Small Business

Feb 26, 2015 3:16:00 PM / by Rachel Rodgers

Want to find creative ways to expand your small business? Think about ways to diversify products, expand your marketing and sell to different markets.

If you are a small business that sells merchandise or handmade products, these tips will be especially useful to you.

1. Expand Marketing and Online Web Presence: 

  • Create a website or update your existing website. Make sure all information is timely, accurate and engaging. Put up new photos, and don’t forget to add current promotions or activities: customers want to see what is happening right now.
  • Get your name out there by Creating or re-vamping  your social media presence.  Get on the big social media sites (Facebook, Twitter, Pinterest) or start your own blog. Make your sites’ posts are engaging, informative and fun. You want to pull in more people that love the things your business loves.

2. Diversify with a specialty product line:  Diversifying is an excellent strategy for growth, because it allows you to have multiple streams of income that can often fill seasonal profit struggles and, of course, increase sales and profit margins.

  • Introduce new hand-made, creative, or specialty products, as a new quality or specialty branch to compliment your regular product line.
  • Customers love this because it shows your talent and offers a new and different selection. Whether it is with jewelry design or a pizza shop, put a lot of care and quality into it, release the new product line during a slow year, and it’s sure to be a success.
  • Sell complementary products or services
  • Teach short workshops or other types of classes in your field
  • Import or export yours or others’ products

3. Predict your future market, identify a demand and fill it!  This is similar to creating a specialty product line, but even smarter. With a bit of economics and a lot of creativity, you can look into your market and identify what’s missing. Do people need this? can you fill this need in a new and reliable way? Then do it!

A great example is Tristan Walker, founder or majorly successful Bevel, a shaving company –and one of the first in it’s kind– specifically designed to target black men and the most persistant problem they have with shaving: preventing razor bumps and finding even-tone moisturizing skin care.

4. Target other markets/ in stores or online:   Your current market is serving you well, but are there others?

  • Sell specialty products or best-sellers to other markets. Partner with other businesses to get your product out there!
  • Try selling products at weekend shows, city or holiday festivals, opening game-days, concerts, picnics, holidays, trade shows, public parks. The more specifically you target the right market, better you’ll do.
  • Sell your product online: Launch a store on your website, post your product line on Etsy.com, Amazon.com and others,
  • Email the editors of the biggest blog or news site on your industry in the area, and ask to get an article written about your small business.

Topics: Embroidery, Business and Marketing

Written by Rachel Rodgers

See more of my freelance work at   http://www.rodgerswritinganddesign.com/

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More of the Latest Techie Products to promote your business

More of the Latest Techie Products to promote your business

Mar 18, 2015 1:43:00 PM / by Rachel Rodgers

1. Sticky Pouch Wallet for the back of your phoneSometimes all you need is your phone with a pouch in the back. This is a great idea for men who prefer super-slim wallets, when wearing formal attire or for women who bring only a small clutch to formal events.

The silicone stretches and has a tight grip so your cash and credit cards will stay put. You can stick this to the phone itself and some cases.

Size: 3.39 x 2.24 inch Colors: black, white, red, blue. See it here: Sticky Pouch Wallet from PSL World

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2. The BIG BOSS Power Adaptor 

This device is the BOSS of power cords. The power bank has any and all the laptop connectors you could possibly need!

Specs:  Heavy-duty AC adaptor with LCD screen. This power bank has a high capacity (13200 mAh) li-ion polymer battery with an input of 12V/1A and output of 5V/2A to charge your mobile phone, tablet and even a laptop. Including 3 in 1 charging cable and 10 connectors to fit any laptop.

Learn more about the  Big Boss.

CM5141-BKlogo

 

 

3. Smart Support Tablet Stand

Increasingly quickly, tablets, large   and laptops are becoming a substitute for the desktop. Though using a tabletop tablet for long lengths of time can ruin your posture. This smart support stand is sleek and and portable, the stand can be positioned horizontally or vertically. When used in combination with a wireless keyboard this item turns your device in an instant workstation. Including micro USB charging cable. See the Smart Support Tablet stand here.

MB5053-BKlogo

 

4. Blue Stylez Wireless Headphones 

PSL World has many wireless headphones, and in-ear earbuds options. The Blue Stylez is a slim and trendy Bluetooth V3.0 headphone. Specs: Wireless up to 10 meters. Also suitable for calling handsfree! (up to 4 hours battery life).Including charging cable for rechargeable built in 90 mAh Li-on battery. See more about theBlue Stylez headphone and other products here. 

 

 

 

CM5105-BKCM5105-WE-1

 

Check out these products and many others at Tomax USA  and PSL World . Note: Tomax USA and PSL World do not sell directly to customers. They sell to distributors for customization purposes and bulk orders, who then sell to customers at or below retail price.  If you’re interested in purchasing any of these products for your company, give us a call and we can order them in bulk and get them customized for you with your company’s logo.

See more featured items here! 

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About us:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing company apparel and promotional products for all of your business needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client. Debbie has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Business and Marketing, techie products

Written by Rachel Rodgers

See more of my freelance work at  http://www.rodgerswritinganddesign.com/

 

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Why Happy Employees equal the Greatest Productivity

Why Happy Employees equal the Greatest Productivity

Apr 28, 2015 12:07:00 PM / by Rachel Rodgers

 

Continually, data shows that happy employees equal more productivity. In order to do one’s best in the workplace, employees need to be shown that they’re integral to the process and progress of the company. They need to be a meaningful part of the progress of the company.

After a gigantic shopping spree, we may feel trendy and accomplished, but after the awe wears off, we all know no amount of materialistic stuff is going to make us happy. Instead of the tired “man is a machine” mentality that pushes the mantra ‘success breeds happiness,’ let us stop for a second and reverse it to ‘happiness breeds success.’

When hard work and deliberate lifestyle changes are implemented gradually, “happiness breeds success’ becomes increasingly real, promising and long-lasting. You don’t have to quit your job or change your entire life to implement this. Start at work, and see how you can make your current job better for yourself, your co-workers or your employees.

If you want to make your employees happier, it’s all about what Forbes Contributor Meghan Biro says, “investing in your people.” The single most efficient way to increase your productivity is to be happy at work.

Why exactly do happier workers become the best employees, and yield the greatest productivity?

Why is happiness and meanifulness the key to success?

[ Below are useful tips from Alexander Kjerulf, the Chief Happiness Officer, from  Top 10 Reasons Why Happiness at Work is the Ultimate Productivity Booster ]

1: Happy people work better with others
Happy people are a lot more fun to be around and consequently have better relations at work. This translates into:

  • Better teamwork with your colleagues
  • Better employee relations if you’re a manager
  • More satisfied customers if you’re in a service job
  • Improved sales if you’re a sales person

2: Happy people are more creative
If your productivity depends on being able to come up with new ideas, you need to be happy at work. Check out the research of Teresa Amabile for proof. She says:

If people are in a good mood on a given day, they’re more likely to have creative ideas that day, as well as the next day, even if we take into account their mood that next day.

There seems to be a cognitive process that gets set up when people are feeling good that leads to more flexible, fluent, and original thinking, and there’s actually a carryover, an incubation effect, to the next day.

3: Happy people fix problems instead of complaining about them
When you don’t like your job, every molehill looks like a mountain. It becomes difficult to fix any problem without agonizing over it or complaining about it first. When you’re happy at work and you run into a snafu – you just fix it.

4: Happy people have more energy
Happy people have more energy and are therefore more efficient at everything they do.

5: Happy people are more optimistic
Happy people have a more positive, optimistic outlook, and as research shows(particularly Martin Seligman’s work in positive psychology), optimists are way more successful and productive. It’s the old saying “Whether you believe you can or believe you can’t, you’re probably right” all over again.

6: Happy people are way more motivated
Low motivation means low productivity, and the only sustainable, reliable way to be motivated at work is to be happy and like what you do.

7: Happy people get sick less often
Getting sick is a productivity killer and if you don’t like your job you’re more prone to contract a long list of diseases including ulcers, cancer and diabetes. You’re also more prone to workplace stress and burnout.

One study assessed the impact of job strain on the health of 21,290 female nurses in the US and found that the women most at risk of ill health were those who didn’t like their jobs. The impact on their health was a great as that associated with smoking and sedentary lifestyles (source).

8: Happy people learn faster
When you’re happy and relaxed, you’re much more open to learning new things at work and thereby increasing your productivity.

9: Happy people worry less about making mistakes – and consequently make fewer mistakes
When you’re happy at work the occasional mistake doesn’t bother you much. You pick yourself up, learn from it and move on. You also don’t mind admitting to others that you screwed up – you simply take responsibility, apologize and fix it. This relaxed attitude means that less mistakes are made, and that you’re more likely to learn from them.

10: Happy people make better decisions
Unhappy people operate in permanent crisis mode. Their focus narrows, they lose sight of the big picture, their survival instincts kick in and they’re more likely to make short-term, here-and-now choices. Conversely, happy people make better, more informed decisions and are better able to prioritize their work.

Think back to a situation where you felt that you were at peak performance. A situation where your output was among the highest and best it’s ever been. I’m willing to bet that you were working at something that made you happy. Something that you loved doing.

There’s a clear link between happiness at work and productivity. This only leaves the question of causation: Does being productive make us happy or does being happy make us productive? The answer is, of course, yes! The link goes both ways. ]

It’s all about how much employees contribute to what matters, how much they feel they are doing what’s meaningful. If so, they are meaningful to the company.  When employees are meaningful, they’re naturally focused toward going the extra mile, with creativity, productivity and more.

Want to know more? Check out our article on how to help employees feel meaningful and motivated.

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About us:
Classic Touch Embroidery is an embroidery and, screen printing and silk screening service for all your business needs. We provide and customize clothing, accessories and promotional products for you or your business. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Business and Marketing, work

Written by Rachel Rodgers

See more of my freelance work athttp://www.rodgerswritinganddesign.com/

 

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When it comes to your employees, if they’re meaningful, they’re motivated

When it comes to your employees, if they’re meaningful, they’re motivated

Apr 27, 2015 1:45:00 PM / by Rachel Rodgers

In order for employees to be dynamic, productive, and successful at their work, they should be motivated and feel that their work is meaningful.

Very often, the corporate work environment causes employees to slip into exhausting and monotonous reluctance, and very quickly they’re going through the motions. This is mostly because of the constant routine of a traditional 9 to 5, and lack of finding personal meaning in the work they do.

Money talks, that’s for sure. Though in US, although salary is the most practical reward to improve the quality of an employee’s personal life, the correlation toward salary increase and high work productivity is a bell curve. An increase in salary only increases productivity to a certain extent, and then the effect wares off.

In this article, Forbes Business spoke to entrepreneur, Bryan J. Zaslow, the founder of job placement companies in the fashion industry within JBCHoldings such as JBCStyle, JBCPlatform, JBCconnect, Project Soulmate, and others.

His main point is this: The key to keeping employees motivated (and in general, happy) is to keep them feeling meaningful; that they are an integral part of the workplace community and the company’s progress. 

Some tips from Bryan J. Zaslow:

Through the years, I found that it was easy to keep employees motivated – all I had to do was provide them with a leader worth following and tasks worth fulfilling. But after almost seven years in business, I still find myself searching for new ways to maintain productivity while providing each individual with the drive they need to perform:

1. Here’s what the employer can do to be their best:

Be a leader worth following. This point falls in my lap alone. If my employees don’t perceive me as a worthy leader, how can I expect them to believe in our mission and help to achieve it?

Set an example. I can’t expect my employees to do anything that I wouldn’t do. I always ask myself if the expectations that I set for my employees are comparable to the expectations that I would set for myself.

Create attainable goals. Setting goals are important, but ensuring they aren’t set too loftily by the employer or employee will help determine whether or not the goal is achieved come year-end evaluations.

Be clear with expectations. Don’t leave too much to be determined. Set clear expectations so you can plan for specific results.

Give credit where credit is due. Although employees come to work to complete their appointed tasks, it’s still an accomplishment if they do it well. Recognize their hard work by shouting them out to the entire company.

Acknowledge professional achievement. Everyone wants to be recognized. The acknowledgement of a job well done coming from upper management or the owner of the company will mean more to an employee than you think.

Keep an open mind. I’m always open to new ideas and new methods. Anything new is worth exploration and consideration.

Embrace change. Fighting change is harder than embracing change. I have practiced this more recently in regards to social media and living in the digital age. I also encourage my employees to do the same.

2. Here’s some ways to boost employee morale, happiness and motivation:

Empower each individual: show employees that they are meaningful. Every single individual contributes to the bottom line. Empowering them to excel in their role, no matter how large or small, creates a sense of ownership that will lead to meeting and exceeding expectations.

Encourage individuality. Everyone is different. Encouraging individual personalities to shine through will not only help create a diverse and dynamic culture, it will also foster an open and accepting work environment. We have a lot of characters here at JBC – the more the merrier.

Foster creativity. A creative environment is a thriving one. Encourage creativity and watch your business flourish as thinking outside of the box becomes the norm.

Recognize strengths. Bringing out the best in people is a talent every entrepreneur should strive to master.

Encourage learning new skills. Times are changing. Ensuring that every willing employee has the opportunity to learn a new skill or brush up on an old skill will benefit everyone involved

Make things interesting. Shaking things up every now and then is a good way to break up the day-to-day routine of the work schedule.

Don’t let them become bored. I get bored easily, so I assume my employees also have a short attention span. Host a cupcake bake-off, plan a happy hour, start a push-up contest in the middle of the office on a Wednesday, or allow a different person to run the weekly meetings to break up the monotony.

Listen. This is probably the easiest thing you can do for an employee; yet, it can also be the most difficult. Carving out some time each day to listen to anything from concerns to ideas will not only make your employees happy, it will also provide you with much-needed insight on your business from the people who help keep it running.

Welcome new methods. The digital age is changing life as we know it. Embracing, rather than avoiding, new methods will ensure your business and employees stay ahead of the competition.

Give them a reason to come to work – every day. Showing up to work five days a week, ready to exceed expectations, requires a level of loyalty that can only be achieved if morale is high.

“An employee who enjoys coming to work is a worthy investment.”

Read this full article, 37 Ways To Keep Your Employees Motivated From A 37-Year-Old Entrepreneur.

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About us:
Classic Touch Embroidery is an embroidery, screen printing and silk screening service for all your business needs. We sell and customize clothing, uniforms, accessories and promotional products for you or your business. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Business and Marketing

Written by Rachel Rodgers

See more of my freelance work at http://www.rodgerswritinganddesign.com/

 

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The Benefits of Great Promotional Giveaways

The Benefits of Great Promotional Giveaways

May 6, 2015 7:43:12 PM / by Rachel Rodgers

Customers love giveaways, mostly because they’re free gifts. But the greatest giveaways are practical, useful, and let’s just face it, cool.

Giveaways are an effective benefit for companies, increase brand awareness and expand your customer base. Other than giving potential customers a constant reminder of your company, giving out useful promotional products offers a great impression. When it comes to sales, promotional products are more effective than radio, online advertisements alone. Plus, 90% of recipients use the product once a week or more. 

Here are some stats on Promotional Giveaways from slideshare.net.

We carry techie promotional products as giveaways for your clients or co-workers. All products are  available to be customized with your company’s logo screen printed on the product.

Check out some of these techie products, such as slim wireless powerbanks, USBs, and chargers, smart practical giveaways that anyone could use.

Also, see more hot techie products from our previous blogs, or on our site. 

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About us:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing company apparel and promotional products for all of your business needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client. Debbie has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Business and Marketing

Written by Rachel Rodgers

See more of my freelance work at  http://www.rodgerswritinganddesign.com/

 

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Ideas Galore for Wearing Business Casual at Work

Ideas Galore for Wearing Business Casual at Work

May 11, 2015 2:19:00 PM / by Rachel Rodgers

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Business Casual isn’t just the basic black blazer, pencil skirt and slacks, there are so many ways to spice up your business casual wardrobe for work. Whether you want blacks, whites and neutrals, tans and brown leathers or bright summer colors, get thousands of ideas…

Pinterest I Classic Business for Men & Women

Pinterest I Business Casual for Men

The Royal Fashionist: Best of Pinterest for Men this Week

Pinterest I Men’s Work Fashion

Pinterest I  Women’s Business Casual

Merrick’s Art I 6 Ways to style a White Button-Up

Modcloth.com

thelimited.com

Classic Touch Embroidery Button-Up Shirts

Classic Touch Embroidery Quarter-Zip Pullovers

and Check out this Blog on Quarter-Zip Pullovers for Men at Work

Do you own a small business and need shirts, jackets or hats for your employees? We screenprint and custom embroider all of our stock:  over 2 million clothing products and promotional items for your business. http://classictouchembroidery.com/

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About us:

Classic Touch Embroidery is an embroidery and, screen printing and silk screening service for all your business needs. We provide and customize clothing, accessories and promotional products for you or your business. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Embroidery, Business and Marketing, clothing

Written by Rachel Rodgers

See more of my freelance work athttp://www.rodgerswritinganddesign.com/

jasper-johns-three-flags-painting

To the Stars & Stripes: American Flag Etiquette

To the Stars & Stripes: American Flag Etiquette

May 22, 2015 6:22:00 PM / by Rachel Rodgers

photo [Jasper Johns – Flag]

One of the most well-known embroidered artifacts in this country is the grand ‘ole American flag.

Flag Code or Etiquette honors the ways to respect and care for the American flag as a symbol of our country. Branches of the American Military also have distinct rituals involving the American flag.  In the spirit of this sunny Memorial Day weekend, here’s some patriotic facts on flag etiquette:

Did you know?

  • The American Flag consists of two parts, the union, (the blue square at the top left with 50 stars representing the 50 US states) and the remaining portion of 13 red and white stripes representing the original 13 colonies.
  • When this country was founded it expanded rapidly, and the union part of the flag was continually changed to incorporate the new territories and states. There have been 39 different versions of the US flag!   See them here
  • Often in military occasions, there is a proper way to fold a flag. See an animated .gif showing how to fold a flag here.
  • On governmental or state-employee uniforms, such as policemen, government officials, or military, a flag patch is sewn on the right and left upper sleeves. The flag patch used on the right upper sleeve is always sewn in reverse, because tradition dictates that the union (blue) part of the flag should be closest to the heart.

 

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  • Half-Staff

The flag is flown at half-staff on national holidays like: 

  • Peace Officers Memorial Day, May 15th (sunrise to sunset)
  • Memorial Day, last Monday in May (sunrise to noon)
  • Patriot Day, September 11th (sunrise to sunset)
  • National Firefighters Memorial Day, October
  • Pearl Harbor Remembrance Day, December 7th (sunrise to sunset)
  • President’s Day, 3rd Monday in February: A celebration situated between Lincoln’s and Washington’s Birthdays. It is not a half staff day.
  • Flag Day, June 14, It commemorates the adoption of the flag of the United States, which happened that day by resolution of the Second Continental Congress in 1777.

The flag is flown at half-staff to honor a recent tragedy out of respect for it’s victims.

Only the President and state Governors can decide when and how long the American flag should be flown at half-staff for a national/state tragedy.

Learn more about How to fly the flag at Half-staff, and how to properly display the flag indoors and outdoors.

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About us:
Classic Touch Embroidery is an embroidery, screen printing and silk screening service for all your business needs. We sell and customize clothing, uniforms, accessories and promotional products for you or your business. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Embroidery, Business and Marketing, clothing, apparel, work

Written by Rachel Rodgers

See more of my freelance work athttp://www.rodgerswritinganddesign.com/