The Benefits of Social Media and free eBook offer

Feb 12, 2015 1:22:00 PM / by Rachel Rodgers Consumers are spending more time on social media than ever before. Are you getting the most out of your social media marketing efforts? Social media for the digital world is equivalent to word of mouth in the real world. The public creates a reputation for your business […]

We designed our own Hip Hop outfit!

Want to shop ‘Made in the USA’? Read the fine print

Jun 8, 2015 2:57:00 PM / by Rachel Rodgers

il_570xN.708303562_eejb

There’s no doubt we live in a rigorous global economy.  Yet if we dig deep, it’s hard to find the origin of anything. In the US, one question has been in the news consistently: where the heck does all our stuff come from?  Especially in the technology and clothing industries, finding labels reading ‘Made in China’, is the norm. For millions of reasons, both financially and for the sheer size of the skilled workforce, countries in Asia and South East Asia have become the world’s industrial king.

Here at Classic Touch Embroidery we sell, embroider and screenprint clothes for our clients, usually small to mid-sized busnesses. Even in the custom apparel industry, with recognized wholesale companies like Gildan, Hanes and others, it’s hard even for us to find US-made products. If you cringe a little every time you see ‘Made in China,’ and want to do your part to rein in clothing manufacturing jobs in this country, you can! it just might take some digging.

With millions of marketing campaigns exaggerating what they want you to see, and hiding what they don’t, when you’re shopping, it’s easy to get fooled by clothes’ big tag, or graphic design’s professional branding.
For example, Indigo Rein Jeans, a clothing company for teens, prints on the back of their huge vintage-designed tag in bold letters, DESIGNED with LOVE in NYC. WORN with PRIDE in the USA. Yet the tag inside the jeans says in very small print: “Made in China.” This is definitely a marketing ploy aimed at fashion-conscious but naïve teenagers.

The baseball cap and clothing company, Apollo USA, includes the colors of the flag as their logo. Yet the tag on hats says that most are made in China, India or elsewhere.

And then there’s “Designed by Apple in California.” Of course Apple’s computer engineers, developers, and software designers are based in Silicon Valley, CA. But like many big tech and computer companies, including Samsung, LG, Motorola, Sony, Dell, and Microsoft, the design and spec work is done in the US while manufacturers make products by the millions in cities with gigantic manufacturing complexes such as Shanghai and Shenzhen, China; Tokyo and Osaka, Japan.

It’s a simple act of patriotism to trust that a U.S. military member’s clothing and uniform is 100% Made in the USA. In fact, it is legally required. A 1941 national law states that all pieces of US troops’ uniforms must be made in the US, but there is a loophole regarding shoes. The US government spends millions on  running sneakers for military members, and most of them are just like the sneakers we citizens buy, from big companies that manufacture overseas, like Adidas and Nike. Though there’s a good option for change. New Balance sneakers are 100% Made in the USA, and they’ve expressed interest to supply the military in the future.

There are always products, like machinery, that are difficult to unravel. It just can’t be expected that the thousands of components inside a laptop, an SUV, construction or medical machinery could be made in one country. When it comes to machinery though, a good portion of the profit goes back to the location where it’s assembled. Many products say something like, ‘designed in the USA, of imported products,’ and it’s unclear where it’s assembled. For instance, my violin, of a German-based brand, reads on the tag, “Assembled by our partner workshop in China, this violin is inspected and adjusted in Ann Arbor, MI.” Both countries get a good deal in profit, though this case, since Michigan is the inspector and final retailer, they have more stake in the profit. As a general rule, Look for specific words like ‘made’ or “assembled in’. This is where the manufacturing salaries are going. Avoid ‘designed in.’

If you want to stick with USA-Made products, look for hidden clues. Read the un-designed sewn-in clothing tag, the black and white user’s manual, or the publisher’s fine print. In general, the more industrial the location of the “made in” declaration, the more likely that it’s was added to the product inside the factory: meaning in the same location where the product is actually built.

Below are some products we carry, 100% USA made, from Bayside®, Colemanand more.

Browse our USA-made items here!

Screen_Shot_2015-06-08_at_2.30.39_PMScreen_Shot_2015-06-08_at_2.30.59_PM-1Screen_Shot_2015-06-08_at_2.30.49_PM-1Screen_Shot_2015-06-08_at_2.30.20_PM-1Screen_Shot_2015-06-08_at_2.31.14_PM

 

——–
About us:
Classic Touch Embroidery is an embroidery, screen printing and silk screening service for all your business needs. We sell and customize clothing, uniforms, accessories and promotional products for you or your business. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit us at Classictouchembroidery.com or call 856-381-5144.

 

Topics: Embroidery, Business and Marketing, apparel, work

Written by Rachel Rodgers

See more of my freelance work athttp://www.rodgerswritinganddesign.com/

20 Customizable products Made in the USA

 Jul 4, 2015 11:05:00 AM / by Rachel Rodgers

images-25

Be patriotic and support products made in the USA!  Check out some of the unique customizable prodcuts we sell, from coolers, safety vests, ornaments, balloons, clothing and hats!  Distributed by various wholesalers, these products are 100% Manufactured in the USA.

Screen_Shot_2015-06-21_at_10.43.09_AM Coleman® Coolers and Jugs    Shop here

Coleman® Life vests   Shop here

Screen_Shot_2015-06-21_at_10.58.20_AMBayside® hats and caps    Shop here

Bayside® safety and construction vests    Shop here

Bayside® t-shirts, sweatshirts and fleece    Shop here

 

————-

About us:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing company apparel and promotional products for all of your business needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client. Debbie has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

 

Topics: clothing, apparel, summer

Written by Rachel Rodgers

See more of my freelance work athttp://www.rodgerswritinganddesign.com/

 

Tips for finding the right custom embroidery company for you

il_fullxfull.778258090_r7lh-658688-edited

(Article sourced from Custom Embroidery Blog‘s article as found here.)

Embroidery has been considered an art form for many centuries. In bygone eras, royals and aristocrats used embroidered garments to act as status symbols. Nowadays, though, people from all walks of life are interested in custom embroidery. If you want to order some products for your business or personal projects, you might be looking for a certain custom embroidery shop that is suited to handle your specific project. Learn more about locating the ideal embroiderer for you.

Today, many custom embroidery companies allow their clients to place their orders on the internet, so geography is of less importance. Before committing to a particular embroidery company, though, there are a number of issues that you consider.

Which Items Are You Planning to Order?

Although nearly all businesses are willing to produce embroidered polo shirts for company proprietors or schools, fewer companies can offer clients the option of ordering custom caps/hats. You need to carefully look at each embroiderer’s product offerings before picking one to handle your job.

If your favorite custom embroidery firm doesn’t have the types of clothing you want to buy, find out if you can get the pieces elsewhere and mail them. Many professionals are willing to put embroidered designs on items that their customers provide. If you are working with an online embroidery company that is not based near you, remember that a custom monogram project may take longer than expected since the items will have to be mailed twice.

There are surely some unique designs you can accomplish with custom embroidery. Some companies, like ours, offer the option of a ‘panel program’. This means that they can order the garment from their distributor in pieces, so the company can embroider on each panel of the garment, like the front back, and sides of a jacket, hat, or canvas shoe (the finished n may not fit on the embroidery machine otherwise), then when embroidery is finished the company sends the panels back to the distributor to finish the garment to it’s final product. Many complex custom embroidered caps or canvas shoes use the panel program. Also ask for this option for leather items, such as jackets, journals, bags or leather luggage.

imgres-4Leather-Script-5Panel-and-Classic-Script-Tie-Dye-Snapback.-Connetic-hat-camper-5panel-snapback-headw imgres-1-2 converse-shoes-embroidered-brown-blue-x-life-of-pi-limited-edition-chuck-taylor-mens-canvas-sneakers-high-69-324

ff_2 imgres-2-2 images-26

Is There Someone Who Can Help You With the Design Process?

If you are like the majority of custom embroidery clients, you don’t have any graphic design experience in your background. Due to this, shops frequently have designers on-staff; they either provide free services or charge a fair price. If you are well aware of the fact that you don’t have the ability to create the graphic for your customized hoodies, embroidered shirts, or custom caps by yourself, look for a business that offers artists’ aid to its customers. Ask the company if they offer their own graphic design and digitizing services, and if this is included in the price.

What is Your Budget?

Custom embroidery companies charge dramatically different amounts for their services. Make sure you look at different price lists prior to signing a contractual agreement.

Source: Article sourced from Custom Embroidery Blog‘s article as found here.

——–

About us:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing apparel and promotional products for all of your business’ needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating our client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Embroidery, clothing, apparel

Written by Rachel Rodgers

See more of my freelance work athttp://www.rodgerswritinganddesign.com/

 

Three ways to make your small business stronger during a slow time of year

Jan 27, 2015 4:39:00 PM / by Rachel Rodgers

Female-Small-Business-Owner

1. Revisit your business plan and your products

  • Revisit your customer base and make sure you’re targeting the best type of customer for your business (more below)
  • Make sure your most popular product line matches the wants of your most popular customer base. This is simple: satify the needs of your best customers!
  • Get creative with your products: revisit products that may not be as popular and change product selection: make additions, modernize, revamp, improve. An example is the clothing business. Think about the way that fashion trends change slowly over the time; a new fashion combines previous successful trends with creative new aspects to satisfy the current customer base.

2. Make sure you’re targeting the ideal customer

  • Revisit the study of your orginial target market, or more specifically, your ideal customer: remap who you are interested in to see if your focus has changed.
  • Want to map out exactly who your ideal customer is? Create a buyer persona for each one of your ideal customer(s). See more about Buyer Personas here.
  • Has your ideal customer changed? Go back to step one and tailor the product to the customer

3. The Digital World: Streamline the two avenues, real-world marketing and inbound marketing

  • make sure your website is accurate
  • Streamline: make sure your website reflects who your business is in the real world. Every potential customer will have a certain perception of your business. Whether a customer knows you exclusively online or in real life, make sure there is one perception. Your website and your business should evoke the same atmosphere.
  • Get on social media: Facebook, Twitter, LinkedIn, Tumblr, etc.
  • Make sure your website and social media platforms work together
  • Calls-to-action: Increase the ways customers can engage. Can they browse varied products, learn more about your industry, fill out a form, download a coupon, take advantage of a promotion, call you, email you, or purchase your product from online store?
  • Post new and current information on social media!
  • If you want to get technical, the most effective way for your website have a higher rank on Google is to improve your website’s SEO, and supplement this with many visits, interactions and social media posts.

——–

About Classic Touch Embroidery:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing apparel and promotional products for all of your business’ needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating our client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Rachel Rodgers

Written by Rachel Rodgers

See more of my freelance work at http://www.rodgerswritinganddesign.com/

Choosing the most effective embroidery placement

 Jan 21, 2015 1:21:14 PM / by Rachel Rodgers

pid6703-a3-embroidery-placement-womens-407791-edited

When selecting apparel for your company it’s important to get the most out of your choice. The US is the most overworked nation in the world; our clothing will get a lot of wear in more ways than one. Adding customization to your clothing creates reliable brand recognition, and with embroidered apparel it’s smart to get the most out of your investment. Choosing the most effective embroidery placement for your company clothing can entice remembrance and increase brand recognition.  To determine perfect placement for your custom embroidered clothing, read more.

In the embroidery and screen-printing business, polo shirts are the customers’ most common choice. For screen-printing, short-sleeve t-shirts are the popular pick. On any shirt, sweater or pullover, the common trend is to place the embroidered logo and company name on the left chest. Some clients prefer to separate the name and logo, in which case the name is placed on the right chest, logo on the left.

An insider’s tip: it’s becoming the ever-increasing trend to place both the logo and company name on the right chest. It’s placed strategically so that during employee-to-customer interaction, such as during a hand shake, a person will view the right chest immediately when shaking the right hand.

Want to think outside the box with your company this year?

Think differently about placement for unique employee apparel such as sweatshirts, sport-performance clothing, pullovers, raincoats, jackets, sweatshirts, hats, or scarves.

For men and women’s button-down shirts, placement is common on the left chest, oftentimes the side opposite the breast pocket. Also the right and left bicep, right-side collar tip and sleeve cuff.

Certain pullovers and jackets, often in the sports apparel industry are retro-fitted for a logo of a certain size. Many products for athletes place logos on both the front, back and side to achieve maximum exposure. With sport performance clothing it’s common to find a small logo on the back of neck, on the upper sleeve between the elbow and shoulder, on the outer hem of a hood, or the top cuff of the sleeve.

Get the most out of your choice to customize: and think about the placement of embroidery or screen-printing design for your company apparel.

——–

About Classic Touch Embroidery:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing apparel and promotional products for all of your business’ needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating our client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Embroidery

Written by Rachel Rodgers

See more of my freelance work at http://www.rodgerswritinganddesign.com/

Buy custom embroidered apparel and donate to heart health

Get ready for our “Think Red” campaign!

 

think_red_campaign_photoshop

 

Every year we do a campaign to benefit Breast Cancer awareness. This year we’re  supporting heart health and cardiac care with Classic Touch Embroidery’s Think Red campaign.

SW300_red_model_3q_072014

From January 1st-March 1st  2015, we are offering a red sweater for all new and existing customers. We’re going local: 25% of the proceeds will be donated to a local heart-healthy organization in Southern NJ: in Salem, Gloucester or Cumberland counties. The sweater will contain your company’s custom embroidered logo for your business, clients, or team. This Port Authority unisex 100% acrylic V-neck sweater is perfect for winter or spring. The sweater is pictured here. Please see Company Casual’s page for specifications.  We carry adult sizes XS to 4XL. The cost is $28.00 for sizes XS-XL and $32.00 for 2XL-4XL.  Be sure to check the size chart on the link above for more details.

Your company logo design will be stitched on the left chest, in white and various shades of red and pink. Please feel free to talk to us about specific ideas for logo customization and sizing.   A small heart, with our initials, CTE, will be embroidered on the right sleeve.

This offer is open to all new and current customers. For all new customers there is an additional set-up fee, which is offered at a discount for our Think Red campaign.

 


 

Enjoy custom embroidery for a good cause, and join us in supporting heart health! Order your custom embroidered red sweater for your company today.

For more information on our products and services, call us at 856-381-5144 (you will reach a direct number)

or visit our website at classictouchembroidery.com.

 

Topics: campaign, Embroidery, Think Red, sweater

Rachel Rodgers

Written by Rachel Rodgers

See more of my freelance work at http://www.rodgerswritinganddesign.com/

5 Tips to Keep Your Staff Busy During a Slow Season

o-SLOW-BUSINESS-facebookCheck out this article from entrenpreneur.com, on how to keep your staff busy during a slow time of year!

“5 Tips to Keep Your Staff Busy During a Slow Season”

Here’s the abbreviated version:

1. Organize

2. Follow up with Clients and Customers

3. Review your Marketing Strategy

4. Take an Inventory of Products

5. Have Follow-up Group Meetings and Discussions

and for more ways to improve your business, Read More Here!