Feb 12, 2015 1:22:00 PM / by Rachel Rodgers

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Consumers are spending more time on social media than ever before. Are you getting the most out of your social media marketing efforts?

Social media for the digital world is equivalent to word of mouth in the real world. The public creates a reputation for your business based on what they hear from you and what you say yourself. The public, a future customer, will not purchase from you if they don’t trust you. Whether they establish this trust by word of mouth, website research or social media is the key. No matter the channel, the public is going to establish a reputation of your business and you want this repuation to foster trust, and connect you to the best customer for you.

Social media has created so many channels to pass through that the numerous sites may be too excessive at times. Though they can be extremely effective, the basic rule applies: if it’s not seen by many people, it doesn’t have much of an effect.

To help your messages get noticed by a large amount of people, try the optimal times to post: marketing platforms such as Hubspot suggest times around 11:00am, 2:00pm, and quarter to 5:00pm each day. This means mixing it up and thinking about what type of post will get more attention at 5:00pm after the work day, versus 11:00am on a Saturday morning.

Anyone with the time can create social media posts, but they need to gradually and strategically make an impact. You need to dig deeper into what your audience is telling you. Cater to what your ideal audience wants, and mix it up a bit. a business can occasionally offer promotions for products, but it’s even smarter to make your social media posts and blogs an opportunity for customers to learn from you. Teach them about your industry, the best tips and tricks of the trade, or helpful strategies for small business owners. In the beginning stages you want to cultivate a good and truthful reputation of you and your business. An important factor to keep in mind here is that consumers in general, especially frugal and independent ones are not gullible. They want and need to trust before they invest, or even consider a purchase. It is smart to build a reputation that evokes reliability and knowledge: this will make you a trustworthy and memorable source to consider when customers are thinking about making a purchase.

Social Media:

  • Your website should be the hub of your online presence, it’s what the public relies on most for factual information. Make sure your website is updated, truthful, current and reflects who you are.
  • create a Facebook page and Twitter account  (depending on the type of business you have, one or a few of the following: Pinterest account, Tumblr blog, Instagram, LinkedIn or Google+ account)
  • Link these social media platforms to your website with Follow us icons or share icons.

What to Do:

  • Have your social media accounts reflect who you are! The social media should be an extention of who your business is in person.
  • Create compelling and original content
  • Manage communication overflow by not just filtering, but fully understanding the interplay of traditional and social media, and develop an understanding for channels and the way that people consume information.
  • Find a balance between encouraging free exchange and mitigating irresponsible use.
  • Be open to change and continuous learning – this is a prerequisite to staying ahead of the curve.

What Not to Do:

  • Fail to know your market. This can backfire.
  • Fail to be honest.
  • Attempt to be something you are not.
  • Make every post a promotion- potential customers want to build trust in you before they buy.

Optimizing Your Social Media Strategy

Once you’ve developed a reliable social media strategy, it’s time to start analyzing the results.  For example:

  • On which days are your messages most often read & shared by others?
  • At what time of day are your links most often clicked on?
  • By whom are your messages most often read & shared?
  • Do those results differ among Twitter, Facebook, blog readers, etc.?
  • Do those results differ among topics or talking points?
  • Do your results improve by messaging more often? Or less often?
  • Do certain members of your team craft more effective messages than others?

How do different calls to action buttons  (like “watch this”, “learn more”, “find out”) play out on different channels, at different times of day?

How often do you reach out to bloggers, other journalists?  If so, do you keep track of who actually shares the information you provide to them, and which leads are dead ends?

To get more in-depth information on how to streamline, combine and elevate the success with your social media, we’re offering an e-book called “The Essential Guide to Social Media Advertising” from Hubspot.

e-book social media marketing

Click on the photo to get your free eBook! 

Sources:

Creative Concepts: http://creative-conceptsllc.com/optimize-social-media-outreach-strategy/

Sideqik: http://www.sideqik.com/brand-awareness/social-media-outreach-tips-a-word-to-the-wise

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About Classic Touch Embroidery:

Classic Touch Embroidery is a custom embroidery and screen-printing service providing apparel and promotional products for all of your business’ needs. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating our client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit www.classictouchembroidery.com or call 856-381-5144.

Topics: Embroidery, Business and Marketing

Written by Rachel Rodgers

See more of my freelance work athttp://www.rodgerswritinganddesign.com/