When it comes to your employees, if they’re meaningful, they’re motivated

When it comes to your employees, if they’re meaningful, they’re motivated

Apr 27, 2015 1:45:00 PM / by Rachel Rodgers

In order for employees to be dynamic, productive, and successful at their work, they should be motivated and feel that their work is meaningful.

Very often, the corporate work environment causes employees to slip into exhausting and monotonous reluctance, and very quickly they’re going through the motions. This is mostly because of the constant routine of a traditional 9 to 5, and lack of finding personal meaning in the work they do.

Money talks, that’s for sure. Though in US, although salary is the most practical reward to improve the quality of an employee’s personal life, the correlation toward salary increase and high work productivity is a bell curve. An increase in salary only increases productivity to a certain extent, and then the effect wares off.

In this article, Forbes Business spoke to entrepreneur, Bryan J. Zaslow, the founder of job placement companies in the fashion industry within JBCHoldings such as JBCStyle, JBCPlatform, JBCconnect, Project Soulmate, and others.

His main point is this: The key to keeping employees motivated (and in general, happy) is to keep them feeling meaningful; that they are an integral part of the workplace community and the company’s progress. 

Some tips from Bryan J. Zaslow:

Through the years, I found that it was easy to keep employees motivated – all I had to do was provide them with a leader worth following and tasks worth fulfilling. But after almost seven years in business, I still find myself searching for new ways to maintain productivity while providing each individual with the drive they need to perform:

1. Here’s what the employer can do to be their best:

Be a leader worth following. This point falls in my lap alone. If my employees don’t perceive me as a worthy leader, how can I expect them to believe in our mission and help to achieve it?

Set an example. I can’t expect my employees to do anything that I wouldn’t do. I always ask myself if the expectations that I set for my employees are comparable to the expectations that I would set for myself.

Create attainable goals. Setting goals are important, but ensuring they aren’t set too loftily by the employer or employee will help determine whether or not the goal is achieved come year-end evaluations.

Be clear with expectations. Don’t leave too much to be determined. Set clear expectations so you can plan for specific results.

Give credit where credit is due. Although employees come to work to complete their appointed tasks, it’s still an accomplishment if they do it well. Recognize their hard work by shouting them out to the entire company.

Acknowledge professional achievement. Everyone wants to be recognized. The acknowledgement of a job well done coming from upper management or the owner of the company will mean more to an employee than you think.

Keep an open mind. I’m always open to new ideas and new methods. Anything new is worth exploration and consideration.

Embrace change. Fighting change is harder than embracing change. I have practiced this more recently in regards to social media and living in the digital age. I also encourage my employees to do the same.

2. Here’s some ways to boost employee morale, happiness and motivation:

Empower each individual: show employees that they are meaningful. Every single individual contributes to the bottom line. Empowering them to excel in their role, no matter how large or small, creates a sense of ownership that will lead to meeting and exceeding expectations.

Encourage individuality. Everyone is different. Encouraging individual personalities to shine through will not only help create a diverse and dynamic culture, it will also foster an open and accepting work environment. We have a lot of characters here at JBC – the more the merrier.

Foster creativity. A creative environment is a thriving one. Encourage creativity and watch your business flourish as thinking outside of the box becomes the norm.

Recognize strengths. Bringing out the best in people is a talent every entrepreneur should strive to master.

Encourage learning new skills. Times are changing. Ensuring that every willing employee has the opportunity to learn a new skill or brush up on an old skill will benefit everyone involved

Make things interesting. Shaking things up every now and then is a good way to break up the day-to-day routine of the work schedule.

Don’t let them become bored. I get bored easily, so I assume my employees also have a short attention span. Host a cupcake bake-off, plan a happy hour, start a push-up contest in the middle of the office on a Wednesday, or allow a different person to run the weekly meetings to break up the monotony.

Listen. This is probably the easiest thing you can do for an employee; yet, it can also be the most difficult. Carving out some time each day to listen to anything from concerns to ideas will not only make your employees happy, it will also provide you with much-needed insight on your business from the people who help keep it running.

Welcome new methods. The digital age is changing life as we know it. Embracing, rather than avoiding, new methods will ensure your business and employees stay ahead of the competition.

Give them a reason to come to work – every day. Showing up to work five days a week, ready to exceed expectations, requires a level of loyalty that can only be achieved if morale is high.

“An employee who enjoys coming to work is a worthy investment.”

Read this full article, 37 Ways To Keep Your Employees Motivated From A 37-Year-Old Entrepreneur.

About us:
Classic Touch Embroidery is an embroidery, screen printing and silk screening service for all your business needs. We sell and customize clothing, uniforms, accessories and promotional products for you or your business. Founded in 1994, owner Debbie Duffield has been involved in the sewing industry for over 32 years.  CTE believes in educating the client and she has a zeal for matching the right product to her client’s needs. Classic Touch Embroidery has over 2 million products a few clicks away and will find the essential product for you: visit or call 856-381-5144.

Topics: Business and Marketing

Written by Rachel Rodgers

See more of my freelance work at


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